|Service||Corporate Brand Placement.|
Credit Bank, a SME’s driven financial solution provider showed interest in maximizing on its reach to potential share and stakeholders in Kenya. The bank has been running from 1986 to date, however the bank lacked brand visibility until recently October 2018, where the bank contracted Addleston Marketing and PR to handle their Public relations all through.
Since then, the bank as a brand has penetrated the market by having branches in different parts of Kenya, and opening their youngest branch in Eldoret as they continue to strive on further spreading all over the country in order to reach their target of small business owners who also include farmers and as well as investors in that region, and Kenya as a whole.
Addleston created a media tour and used media relations by writing and publicizing press releases, scheduling media interviews for the CEO Mrs. Betty Korir, as well as other HOD’s from the Trade and SME’s department. This provided an opportunity to clearly explain to the public who Credit Bank target audience is and inform them on products and services that are beneficial to SME’s , farmers and other small business holders in need of financial solutions.
Since October 2018 to date, the bank has received a lot more good publicity, ranked the best bank in customer service as well as being among the top financial solution providers for the Small and Medium Enterprise in Kenya with programs like The Entrepreneurs Hub that help to discuss critical issues that impact on a business; that will ensure a business’s sustainability as well as create a platform for networking for this sector.
They also managed to partner with the likes of UNODC, youth forum Engaging Youth in Generating Solutions to fight Corruption as well as KENCTAD – Kenyan Entrepreneurs’ Conference on Trade & Development, seeking to connect key stakeholders in the entrepreneurs’ ecosystem. These key stakeholders include the Government, Academia and the Private Sector.
Credit bank not only continues to gain positive publicity through over 20 media houses, just to name a few (KTN ,NTV, KASS, Standard Newspaper, Daily Nation, Business Daily, Royal Media, Media Max) but has also been able to continually drive its key agenda as striving to be the number one financial solution provider for SME’s set to contribute to the growth of the economy and the bank is determined to keep expanding its reach all throughout Kenya.