KENYA PHARMACY AND POISONS BOARD

ClientKENYA PHARMACEUTICAL AND POISONS BOARD
ServicePublicity.

Brief

The Standout Ventures subcontracted Addleston Marketing to handle the Public Relations piece for the inaugural Kenya Pharmaceutical Regulatory Conference. The Conference was a resounding success attracting over 300 key stakeholders including regulators, policy makers, development partners, vendors, researchers and practitioners. Pre, during and post event PR activities were an important contributor to the success of the conference. This report describes in detail the activities Addleston Marketing undertook, the media houses engaged as well as the publicity that the conference garnered.

Solution
Addleston formulated and pitched story ideas resulting in positive media coverage for the Pharmacompliance Conference, inspiring stakeholders participate, painting the Pharmacy and Poisons Board in good light while creating awareness of the important role that regulation and compliance play in ensuring a healthy and a productive nation.

Impact
The Conference was a resounding success attracting over 300 key stakeholders including regulators, policy makers, development partners, vendors, researchers and practitioners.
The impact of the event was as follows:

  • It received generate sustained and quality media coverage in target local and international media.

  • The benefits of regulation and compliance and its relevance among target audience was executed.

  • It was able to extend its reach to target groups including government, private sector, practioners and the general public.